Sunkissed or Snatched ? The Main Difference between Bronzing and Contouring

Summer is coming, which means we will be wearing less and going out more. While everyone loves a full face and a sharp contour, in the summer, people tend to want to wear less makeup while still achieving a glow and face cutting contour. Many of you have asked what is the difference between contouring and bronzing because you just aren't getting the look you set out to achieve.

Bronzing and contouring are designed to help create the perfect facial structure. When makeup was created, Max Factor was trying to achieve the ideal face shape, which used to be an oval shape. If you weren't born with it, makeup is here to change your face without surgery. Contouring is using a deeper shade to create shadows which deepens that part of your face or body and helps to highlight the high points of your face. I get so many people who go and buy contour products and creams and come back to me and say, “do I look grey or ashy ?” Contour products have cool tones because their purpose is to create depth and shadows, think of it as reverse highlighting. When you conceal and highlight, you use a concealer two shades lighter than your skin tone, and when you contour, you use a cool shade that is two shades darker.



Unlike contour products, bronzer comes in two finishes, matte or shimmer. Your contour should never have shimmer under any circumstances. The purpose of bronzer is to create warmth in the areas where the sun would hit your face and cause you to tan the most. These areas include the perimeter of your face, temples, sides of your nose, above the hollow's of your cheeks right underneath the highest part of your cheekbones. These areas are almost identical to where you would contour, but it depends on your desired look that day. I love a good bronzer, maybe it is because I'm a Cali girl or perhaps it's because I am pale, but contouring using contour products is not my favorite, but it does have its place. If you want to create a look using only bronzer to contour, I suggest you purchase a matte bronzer or just be extra ( like me) and use a glowy bronzer like Nars Laguna or Becca Topaz. Another quick tip for matte bronzer is to use foundation powder. My two favorite foundations to use for a matte bronzer are Studio Fix by MAC, and Iman Luxury Pressed Powder. Foundations come in various undertones, so finding the right warm foundation powder is simple.


So what are the main differences between contouring and bronzing? Contouring will create the illusion that your face is thinner and add structure using cool tones. Bronzer is used to create the illusion of warm, sun-kissed skin with a healthy tanned glow.

What should you do? Do whatever you want, it's the makeup! You can always contour and bronze at the same time, or you could do one or the other and still create a fantastic look. No matter what you do, promise me that you will blend, and then blend some more. There should be no separation between your contour, bronzer, blush, and highlight.


I can't wait to see all of your contoured and bronzed faces this summer.

As always, stay Beat and Blessed.


Paija J.


About The Author: Paija J is a kick-ass celebrity makeup artist, educator, vlogger, and influencer based in Los Angeles, CA. She is the visionary of the beauty based community The Glamour Feed and public speaker. Paija has in the makeup industry for over eight years and has worked on Photoshoots, Television Shows, Fashion Shows and Editorials, Music Videos, and countless special events. Paija currently spends her spare time as a beauty personality on social media under the username PjLovesPj expanding her Beat and Blessed brand while giving professional tips and tricks to viewers when she is not traveling to do makeup. 

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